Words with clarity and inclusion.
About Shannon Benton
Shannon Benton is a writer, copywriter, and current Association for the Study of Australian Literature (ASAL) Fellowship recipient who believes in the power of clear, thoughtful communication. She works with individuals, small businesses, and community organisations to articulate their purpose through clean, compelling, human-centred writing.
Her creative practice is grounded in a deep interest in narrative, memory, and place, with a particular focus on regional Australian voices. Through her ASAL Fellowship, Shannon is developing new work exploring these themes, further strengthening her ability to craft writing that is both meaningful and resonant.
Alongside her creative work, Shannon has built a strong career in the disability and aged care sector. This background informs her writing with empathy, dignity, inclusiveness, and an understanding of the stories that sit beneath the surface. She is also a biography writer for older members of her community, driven by a deep belief that no life story should be left untold.
Shannon is currently completing her Bachelor of Arts, majoring in Writing, through the University of New England. She lives in the hillside town of Dungog in the Hunter region of NSW, a place that continually shapes her writing, her values, and her commitment to capturing authentic regional voices.
Whether you need clear, concise copy for your business or support in shaping a narrative that truly reflects who you are, Shannon brings clarity, care, and craftsmanship to every project.
What can Shannon do for you?
Inclusivity
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How inclusive is your business: in practice, and on the page?
The words you use matter. They shape how people feel seen, respected, and welcomed by your brand.
Shannon writes inclusive, accessible copy with care, accuracy, and respect. With a professional background in the disability and aged care sectors, she brings both lived understanding and industry knowledge to her work, ensuring your messaging reflects best practice, not just good intention.
Because inclusive language isn’t about getting it “right.”
It’s about making sure no one is left out.
Shannon can :
do a FREE inclusivity audit of your website/digital material
audit your website and digital content for inclusivity (complimentary)
write inclusive copy that reflects best practice and respectful language
develop content for digital accessibility, aligned with international standards
create style guides that embed current, inclusive language across your organisation
prepare tenders and funding applications with a strong focus on inclusivity and diversity
Search Engine Optimisation
(SEO) & Answer Engine Optimisation
Want your business to be found, by the right people?
Search is changing. It’s no longer just about ranking on Google. It’s about showing up in the answers people are already being given. From search engines to AI tools, your audience is asking questions, and expecting clear, trustworthy responses.
Shannon takes a thoughtful, research-led approach to both Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO). Through in-depth keyword research and audience insight, she identifies what your clients are searching for, and how they’re asking for it.
Then, she shapes your content to meet them there.
Because good optimisation doesn’t just bring people to your website. It positions you as the answer.
Shannon can:
undertake SEO and AEO audits of your website and digital content
write website copy that is keyword-informed, structured, and answer-focused
write blogs designed to improve visibility and respond to real user questions
create content structured for featured snippets, FAQs, and AI-generated responses
create title tags and meta descriptions that encourage clicks from search results
create social media content and content calendars aligned with your broader strategy
Life Story Services
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Do you, or someone you love, have a life story worth preserving?
Whether it’s a parent, friend, or client in aged care, every life holds a story shaped by memory, place, and experience. Too often, these stories go untold.
Shannon is a biographer who works gently and respectfully to uncover the essence of a person’s life, and shape it into something lasting. Through thoughtful conversation and careful writing, she captures stories in a way that feels true to the individual and meaningful for those who receive it.
Because no life story should be left unheard.
Shannon’s ‘Life Story Service’ can:
support a stronger sense of identity, meaning, and self-worth
honour a person’s life experiences in a tangible, lasting way
strengthen relationships through shared stories and deeper understanding
foster connection, community, and meaningful conversation
Testimonials
“Shannon’s understanding of inclusive language is invaluable. As a former Disability Support Worker, she knows what’s necessary to write respectful, inclusive copy for you. Shannon promotes inclusivity and diversity with her copy, and is careful about word choice and formatting for accessibility. Shannon is also adept at working to deadlines and has a keen eye for detail. I have no hesitation in recommending her as your inclusive writing copywriter.”
– Linda Hughes Consulting
“Shannon crafted a blog packed with all the right keywords to rank us higher on Google for our gin, as well as fine-tuning our product descriptions. She is meticulous with proofreading, spelling and grammar and knows how to write creative copy. I’d definitely recommend Shannon to anyone looking for SEO copywriting.”
– Analee Isbister, Styx Brewery & Distillery
“Shannon’s passion for and knowledge of pop culture, combined with her expertise in SEO meant that she was the perfect copywriter for Continuous Music. Shannon wrote album and book reviews, as well as fantastic blogs for SEO (to get us higher up on that pesky Google search page). She’s a great writer, and is extremely professional. She’s the absolute bomb when it comes to copywriting!”
– Ben Steer, Continuous Music
“To put it simply, Shannon’s words got me job interviews! I could not have done it without her. She has a real knack for identifying skill-sets and then articulating them perfectly for specific industries. If you really want that job - get Shannon to write your resume, cover letter and selection criteria. ”
– Bronwyn MacDonald
