Words with clarity and inclusion.
About Shannon Benton
Shannon Benton is a writer and copywriter who believes in the power of clear, thoughtful communication. She helps individuals, small businesses, and community organisations articulate their purpose through clean, compelling, human-centred writing.
Alongside her creative work, Shannon has built a strong career in the disability and aged-care sector. This background informs her writing with empathy, dignity, inclusiveness, and an understanding of the stories that sit beneath the surface. She is also a biography writer for elders in her community, driven by a deep belief that no life story should be left untold.
Shannon is currently completing her Bachelor of Arts, majoring in English and Writing, through the University of New England. She lives in the beautiful, hillside town of Dungog in the Upper Hunter region of NSW — a place that continually shapes her writing, her values, and her commitment to capturing authentic regional voices.
Whether you need clear, concise copy for your business or support in shaping a narrative that truly reflects who you are, Shannon brings clarity, care, and craftsmanship to every project.
What can Shannon do for you?
Inclusivity
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How does your business measure up on the inclusivity scale? Need copy to confirm that your business is fully inclusive?
Shannon writes your inclusive copy with accuracy and respect. She works in disability and aged care and is connected to and passionate about the sector. Believe me, she knows the right words.
Shannon can :
do a FREE inclusivity audit of your website/digital material
write your inclusive copy
write your content for digital accessibility according to international standards
write your style guides that include current inclusive language
write your tenders and funding applications geared for inclusivity and diversity
Search Engine Optimisation
(SEO)
Does your business need help? Want to rank higher on Google and successfully promote your business with words that sell?
Shannon undertakes extensive keyword research to determine which keywords your clients are searching for (in search engines like Google) in relation to your business. She wants to see your business succeed and knows how to help you - with her SEO knowledge.
Shannon can:
do an SEO copywriting audit of your website/digital material
write your SEO copy
write blogs for your website packed full of keywords for better SEO
write title tags and meta descriptions that gets your potential clients clicking through from Google.
write your social media content and your social media calendars
Life Story Services
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Do you have a great life story to tell? Or perhaps you have a parent, friend or a client in aged care who has inspiring experiences to share?
Shannon is a biographer who knows how to discover the essence of an elder’s life and share it. She is sad when she thinks about some life stories never being heard, and wants to tell yours to the ones you love.
Shannon’s ‘Life Story Service’ can:
improve quality of life - a greater sense of value of life contribution raises self-esteem
provide possibility for better relationships -sharing the story fast-tracks positive relationships and a sense of community
Testimonials
“Shannon’s understanding of inclusive language is invaluable. As a former Disability Support Worker, she knows what’s necessary to write respectful, inclusive copy for you. Shannon promotes inclusivity and diversity with her copy, and is careful about word choice and formatting for accessibility. Shannon is also adept at working to deadlines and has a keen eye for detail. I have no hesitation in recommending her as your inclusive writing copywriter.”
– Linda Hughes Consulting
“Shannon crafted a blog packed with all the right keywords to rank us higher on Google for our gin, as well as fine-tuning our product descriptions. She is meticulous with proofreading, spelling and grammar and knows how to write creative copy. I’d definitely recommend Shannon to anyone looking for SEO copywriting.”
– Analee Isbister, Styx Brewery & Distillery
“Shannon’s passion for and knowledge of pop culture, combined with her expertise in SEO meant that she was the perfect copywriter for Continuous Music. Shannon wrote album and book reviews, as well as fantastic blogs for SEO (to get us higher up on that pesky Google search page). She’s a great writer, and is extremely professional. She’s the absolute bomb when it comes to copywriting!”
– Ben Steer, Continuous Music
“To put it simply, Shannon’s words got me job interviews! I could not have done it without her. She has a real knack for identifying skill-sets and then articulating them perfectly for specific industries. If you really want that job - get Shannon to write your resume, cover letter and selection criteria. ”
– Bronwyn MacDonald
